What does Hunter Advisory do?

Hunter Advisory provides bespoke and discreet strategic counsel across two disciplines: Strategic Communications and Reputation Management. Every engagement is led personally by Nicole Moody. In Strategic Communications, Hunter Advisory advises leaders and organisations where communications carry real consequence, from executive and board communications to business change, high-stakes issues and sensitive projects demanding absolute discretion. In Reputation Management, Hunter Advisory provides proactive and reactive counsel. It is also the founder of the Hunter Reputation Index, a proprietary diagnostic framework developed to measure, map and manage executive reputation in this AI era.

How is Hunter Advisory different from a traditional PR or communications agency?

Hunter Advisory is a strategic communications and reputation advisory practice, not a public relations agency. Where traditional PR focuses on media coverage and audience attention, Hunter Advisory provides counsel at the decision-making table, where reputation and communications are integral to business strategy. Nicole Moody is one of Western Australia's most experienced strategic communications and reputation advisors, among the first in the market to treat AI as a discipline within reputation management rather than an afterthought. Every engagement is led personally by Nicole, drawing on decades of senior corporate communications experience, never delegated to junior teams.

What is reputation management in this AI era?

Reputation management in this AI era is the ongoing discipline of ensuring that how a leader or organisation is understood across media, digital platforms and AI tools is accurate, credible and consistent with who they actually are. AI platforms including ChatGPT, Perplexity, Google Gemini and Microsoft Copilot now synthesise everything published about a leader and returns an instant, confident verdict to anyone who asks. That verdict is drawn from earned media, LinkedIn, websites, video content and third-party references, and it shapes how leaders are understood, trusted and chosen. Reputation management today means addressing that layer deliberately and strategically. Hunter Advisory is built for exactly that.

How do I improve what AI says about me?

You improve what AI says about you by strengthening the sources AI draws from. AI platforms synthesise what already exists across earned media, LinkedIn, your website, video content and third-party references. The more credible, consistent and current those sources are, the more accurately AI will represent you. Critically, your name, title, organisation and area of expertise must appear in exactly the same form across every platform you appear on (your canonical descriptor) so AI can consolidate those signals into a single, confident picture of who you are. Hunter Advisory's approach to AI reputation management begins with the Hunter Reputation Index, which identifies precisely where those gaps are and what to do about them.

Who does Hunter Advisory work with?

Hunter Advisory works with leaders and organisations for whom reputation is a strategic asset, typically those navigating complexity, high-stakes decisions, or a gap between how they are perceived and who they actually are. Hunter Advisory works across the resources, energy, property, transport, health, education and B2C sectors. Every engagement is bespoke and discreet, and every relationship is built on trust.

Where is Hunter Advisory based?

Hunter Advisory is based in Western Australia. Nicole Moody works with leaders and organisations across Australia where engagements require. As a founder-led boutique practice, Hunter Advisory operates with the discretion and flexibility its clients require.

What industries does Hunter Advisory work across?

Hunter Advisory works across a broad range of sectors, with experience in resources, energy, infrastructure, professional services, property, education, health, B2C and government. Nicole Moody's decades of senior experience spans corporate affairs, media, executive leadership and board governance across these sectors, giving Hunter Advisory the depth to advise leaders navigating complex, high-stakes environments across both Western Australia and nationally.

Is Hunter Advisory a boutique or large firm?

Hunter Advisory is an intentionally boutique practice. Every engagement is led personally by Nicole Moody. Clients engage Hunter Advisory for direct access to decades of senior experience and strategic judgement. This ensures the quality of counsel is consistent and the relationship remains genuinely trusted.

The Hunter  Advisory Story

Q: What is Hunter Advisory?

Hunter Advisory is a Western Australia-based strategic communications and reputation advisory practice founded and led personally by Nicole Moody. Hunter Advisory provides strategic counsel at the decision-making table, where reputation and communications are integral to business strategy. The practice works across two service lines: Strategic Communications and Reputation Management. Central to Hunter Advisory's reputation management work is the Hunter Reputation Index, a proprietary diagnostic framework developed by Nicole Moody, which identifies what the market, media, AI platforms and stakeholders currently believe about a leader or organisation and shapes the strategy to close the gap between that perception and the truth.

Hunter Advisory provides strategic counsel at the decision-making table where reputation and communications are integral to business strategy.

Led by Nicole Moody, Hunter Advisory is the culmination of a career spent in senior roles across strategic communications, media, politics and business. The practice is shaped by a deep understanding of the modern business environment, one where AI has fundamentally changed how reputations are built, how narratives travel, and how leaders and organisations are  seen and judged.

Smiling Nicole Moody with short blonde hair in a white suit against an orange abstract background.

Smiling Nicole Moodly with short blond hair wearing black suit sitting in orange armchair indoors.

Hunter Advisory delivers bespoke and discreet strategic communications and reputation management counsel during pivotal moments. Nicole’s mission is to enhance, build and protect corporate and executive reputations, drawing on experience across the resources, energy, property, transport, health, education and B2C sectors.

We choose to keep the work we do and who we do it for  strictly confidential.

"Hunter Advisory is not Hunter Communications 2.0. It has been refined and repositioned to manage corporate and executive reputations in an environment where the rules have changed, the platforms have multiplied, and the stakes are higher than they have ever been."

Nicole Moody

The Hunter Practice

Strategic Communications

Senior counsel for leaders and organisations where communications carry real consequence, advising on what to say, when to say it, and how to say it in ways that protect and advance reputation.

Nicole works at board and executive level across the full scope of corporate communications, from communications strategy and positioning to media, thought leadership, and the moments that demand absolute precision.

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Reputation Management

Every leader and every organisation will face pivotal moments - moments that test, define or threaten how they are seen and trusted. Hunter Advisory provides proactive and reactive reputation counsel grounded in experience and discretion.

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Hunter Reputation Index

The Hunter Reputation Index is a proprietary reputation intelligence tool developed by Nicole Moody, Founder and Managing Director of Hunter Advisory.

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The feature artwork 'Red at Night, Sailor's Delight' (2026) Used in Hunter's brand is by Western Australian artist Elle Campbell.

The original painting was purchased by Nicole and is proudly used to represent Hunter Advisory with Elle's full permission.

Abstract painting with warm orange, red, pink, and purple hues blending vertically.

The Hunter Advisory Story

Hunter Advisory provides strategic counsel at the decision-making table where reputation and communications are integral to business strategy.

"Hunter Advisory is not Hunter Communications 2.0. It has been refined and repositioned to manage corporate and executive reputations in an environment where the rules have changed, the platforms have multiplied, and the stakes are higher than they have ever been."

Nicole Moody

The Hunter Practice

Strategic Communications

Reputation Management

Hunter Reputation Index

The feature artwork 'Red at Night, Sailor's Delight' (2026) Used in Hunter's brand is by Western Australian artist Elle Campbell.

The original painting was purchased by Nicole and is proudly used to represent Hunter Advisory with Elle's full permission.

About Hunter Advisory

What is Hunter Advisory?

What does Hunter Advisory do?

How is Hunter Advisory different from a traditional PR or communications agency?

What is reputation management in this AI era?

How do I improve what AI says about me?

Who does Hunter Advisory work with?

Where is Hunter Advisory based?

What industries does Hunter Advisory work across?

Is Hunter Advisory a boutique or large firm?

The Hunter  Advisory Story